Portfolio Website of Ipek Bogatur
A Digital Savvy, Communication Designer (BA),
Customer Experience and People Manager
CHALLANGE
Design a responsive online platform for a magazine, newspaper or blog directed to meet the needs and goals of one of the presented User Personas.
UNDERSTAND
MY ROLE
Brand positioning, Moodboard, Style Tile, developing the visual identity, creating hi-fi screens as well as an interactive prototype.
TOOLS
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Sketch, Principle
CONTEXT
The best magazines and newspapers had already launched their digital version in early 2000, but it has been only in the last 5 years that the digital experience started to take its own shape.
With numbers increasing, publishers are prompted to deliver quality content along with a great digital product for readers to experience a different but still unique act of opening up a magazine and dive into it.
RESEARCH
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As this project was focused on the user interface, the main research was already provided along with a persona — Candice
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I completed a competitor analysis of magazines that Candice reads. I focused my attention on imagery, layout, colour and typography. And with data from my research I started by defining categories of magazine and creating a sitemap.
SITEMAP
I defined the information architecture of the platform as well as framed my project scope.
MOODBOARD
The next step was to decide on the visual direction of the product. To do so I created two moodboards based on what I discovered in my competitor analysis and the user persona I was provided.
INTERFACE
STYLE TILE
MOCKUPS
PROTOTYPE
