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Completed Projects
Actual commissions and collaborations across communication and design.
Design Contribution for Adobe’s “Photoshop in Russia” Campaign
I collaborated with Adobe through Cosmopola Agency on the “Photoshop in Russia” campaign, contributing both to the design of digital assets—social media visuals, email marketing materials, and web banners—and to the day-to-day communication with Adobe’s project representatives. This close teamwork helped maintain clarity, continuity, and a smooth creative process. Adobe credited my role as a graphic designer in the official Behance publication of the respective project.
Digital Presence, Visual Direction & UX Architecture for Derya Durmaz
I collaborated with Derya Durmaz to build a digital presence that reflects her voice as both an actress and filmmaker. Combining communication strategy, visual direction, and user experience design, I created a website with clear structure and thoughtful storytelling, allowing her work to be discovered and understood with ease.
In-depth explorations where I build concepts from the ground up using research, communication strategy, and creative direction.
Research-Driven Case Studies
Netflix Live Feature Concept: Product Vision vs. Business Strategy
This conceptual case study explores how a live concert feature could be integrated into Netflix while staying true to the platform’s existing UI structure and communication style. Through interface explorations, usability testing, and reverse research, the project examines the tension between user interest and Netflix’s core business strategy. It highlights how UX decisions must be shaped not only by good ideas, but by the brand’s strategic focus and long-term vision.
See Full Article of the Case Study on Medium Link.
See Full Article of the Case Study on Medium Link.
Communicating Value Through Lean User Experience
This conceptual case study explores how Lean Product Development can guide the creation of an online learning platform for teenagers. Through research, persona development, and a structured MVP process, I worked on defining core features, prioritizing needs, and shaping an experience that brings Smart Camp’s in-person workshops into a digital format. The project demonstrates how design thinking, lean methodology, and feature prioritization work together to create a focused, testable product vision.
Strengthening a Local Brand’s Digital Presence
This mock case study focuses on improving the digital presence of Regenbogen Buchhandlung, a Berlin-based bookstore specializing in Turkish literature. Using communication strategy, benchmark analysis, usability testing, and information architecture, I explored ways to make their online shop more intuitive, structured, and competitive. The project highlights how clear categorization, improved navigation, and user-aligned content structure can strengthen the visibility and usability of local businesses in a global e-commerce environment.
Communicating a Festival’s Spirit Online
This conceptual project rethinks the digital presence of the Kaş Jazz Festival through communication strategy, interaction design, and visual direction. By studying audience behavior, cultural trends, and research on the emotional impact of jazz festivals, I redesigned the microsite to create a more expressive, atmospheric, and memorable experience. The goal was to translate the festival’s unique coastal setting and energy into a cohesive digital narrative that resonates with jazz fans.
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